— pancredit

Creating a brand with prestige, security and maturity.

Following a strategic review of its business, pancredit turned to face for a dynamic face-lift to reposition the software company.

pancredit is one of the UK's leading lending software solutions company. The company instigated a major strategic review of its business, at the heart of which was a re-branding campaign that aims to position the organisation as a progressive and pragmatic solutions provider.

The campaign, which works across stationery, advertising, literature, website and signage, uses an hexagonal brand icon denoting maturity and stability, coupled with a logotype which presents the company as an advanced and forward-thinking organisation.

Further work included the development of applications graphics, product launches, packaging and advertising campaigns. pancredit’s brand is now instantly recognisable within the marketplace and the firm is perceived as an innovative solutions business.