— Idle Maestro

Make us look like a real band.

Up and coming alternative blues/rock group Idle Maestro were a band with no brand. We gave them a makeover that reflected their rock’n roll lifestyle.

A striking new identity was developed for the young trio, using a clever combination of alternate typography. Abstract photography was introduced to the branding, capturing the songsters’ gritty philosophy — ‘staggered on whisky, chokin’ on smoke’.

The identity was then applied to a bespoke myspace site, EP cover, CD design, calling cards and T-shirts. The band’s reputation continues to grow.