Working closely with Education Leeds, we developed
an interactive school meals document and supporting brochures aimed at getting the children of Leeds to eat
healthy food whilst in the care of the LEA.
Education Leeds is a not-for-profit company owned by Leeds City Council, they are a progressive organisation and are responsible for providing educational support services for all children and young people of a statutory school age within the city.
This project was a groundbreaking scheme of national importance aimed at getting schoolchildren to eat healthy school meals and packed-lunches, it included specially commissioned research by Leeds Metropolitan University and various other national resources which were used to flavour the document.
The key to the success was to develop tools, which schools could adopt for their own usage; this needed to be included within a document framework. The obvious route for us to take was to develop a totally interactive document available on CD, and which would also work as a web-based application.
The project consisted of two separate documents of which the packed-lunch element was to be produced first. Timeframes were tight as we only had three weeks to deliver the first part of the assignment prior to a launch event. The remainder of the project was finished after the conclusion of the specially commissioned research.
Suggested feedback confirms the total success of the project and the design we developed effectively conveyed the gravitas and the importance of the information as well as giving the end-user interactive tools which could be easily implemented.
