We want to give school children
a real taste of university.
Developing an open day brochure targeting younger
children and offering them a taster to
university
life proved to be a rewarding exercise.
City University is a large institution based on several sites within central London. They wanted to give a deeper understanding of what university life was all about to year 11 students. The programme consisted of a full day of taster sessions throughout the main campus and the whole experience required presenting in an appropriate format.
Printed on uncoated paper, and featuring a hand drawn cover, the brochure mimics a school exercise book. The booklet focuses on the programme for the day and includes a spread on each department with talk and tour details. The cover folds out to reveal a detailed planner for the day’s itinerary, which could be filled in by the visiting student.
The open days proved to be a great success and future programmes are expected to be developed.
