Our ageing loyal customers are declining.
We need to broaden our appeal.
Face collaborated with Brasher’s in-house marketing
team to revitalise the brand and steer the company in
a new direction.
The Brasher Boot Co. is the premier UK walking boot brand, founded by former Olympic athlete Chris Brasher. As one of the UK's leading outdoor brands, Brasher wanted to revamp itself and broaden its consumer appeal.
Together with Brasher’s parent in-house team, we developed the new corporate identity and philosophy based around the strapline 'Live to Walk’.
Implementation of the company’s new look involved the design of all marketing material — through packaging and literature to advertising, web and point-of-sale — to complement the brand’s new direction.
Since the introduction of the revamped brand, Brasher has broadened its product appeal across a wider age range, whilst extending its footwear offering. Meanwhile, we have won numerous awards, and our work for them has been published both nationally and internationally.
